He's Got Funny-Looking Hair

But That Doesn't Matter On A Podcast!!

In a recent interview with Entertainment Weekly, Malcolm Gladwell discussed the release of his book Talking to Strangers. During the course of their time together, he explained how creating his podcast Revisionist History changed the way he approached storytelling.

Then he said this...

“A podcast is such a more emotionally immediate form… It just reorients the way you think about telling a story.”

BOOM!

That immediacy is exactly what makes podcast interviews so effective for authors. When YOUR voice enters someone else's head, it transforms readers into fans—and curiosity into action.

Want to be like Malcolm?

Let's go!

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🎙️You Just Need a Mic—And a Plan

Whether you’ve published your book, prepping your launch, or wandering somewhere in the murky middle, podcast interviews are one of the most powerful and personal tools you have to connect with readers.

That’s why you need to attend our brand-new, completely free webinar:
📢 “Booked & Mic’d: How to Land Podcast Interviews that Sell Books”

In this fast-paced session, Illumify’s Marketing Coordinator Valerie Morris—our resident podcast guesting expert—will teach you everything you need to know to start (and dominate) your podcast marketing strategy.

FREE WEBINAR

Booked & Mic’d: How to Land Podcast Interviews that Sell Books

6:30-7:30 pm Mountain Time

Thursday, June 26

THAT'S. ONE. WEEK. FROM. TODAY!

With Valerie Morris

Hosted by Mike Klassen

Did I mention this is free???

Here’s what you’ll learn during our time together:

🎧1. How to Find the Right Podcasts for Your Message

Not every podcast is right for you—and that’s a good thing! Valerie will show you how to quickly identify shows that fit your niche, your book’s message, and your ideal reader. You’ll leave knowing how to build a podcast guest list that gets results.

🧲 2. How to Make Your Book Irresistible to Hosts and Listeners

Even the most compelling book needs a sharp angle for audio. Learn how to frame your book as an entry point into larger conversations—so you’re not just another guest, but a go-to expert or storyteller people remember.

🚨 3. What to Say (And What to Avoid) When the Mic is On

One awkward interview can tank your confidence—or worse, your credibility.

Trust me—I destroyed my credibility during a radio interview years ago. They never asked me back. 

Valerie will walk you through the dos and don’ts of author interviews, so you know how to shine without sounding scripted or salesy.

🧙‍♀️ 4. The Magic Formula for Fiction Authors on Podcasts

Think podcasting is only for nonfiction experts? Think again. Fiction authors can absolutely crush it on podcasts—with the right storytelling approach. Valerie will teach you how to use emotion, character, and theme to make your novel podcast gold.

🚀 5. Why This Strategy Works, Even If You’re “Not Techy”

Don’t worry—you don't need a studio. If you can click a Zoom link and talk about your book, you can do this. Valerie will share tools, templates, and tactics that make podcasting simple, strategic, and surprisingly fun.

Real Authors. Real Results.

Podcast interviews helped Glennon Doyle turn Untamed into a movement.
They helped James Clear make Atomic Habits a household name.
And they can help you find your audience—one conversation at a time.

This isn’t about becoming famous. It’s about being findable.
And nothing connects like a voice.

Let's bring your book to life!