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Every author needs to think like a bookstore manager. Here's why:
1. Covers Matter More Than You Think
You may have spent five years writing your masterpiece, but most readers will decide in five seconds whether they’ll even touch your book.
Bookstore managers know that a compelling, professional cover is half the battle. Think of it as your first handshake with a stranger—do you want it to be limp and forgettable or firm and memorable?
2. Titles Should Spark Curiosity
Managers know that customers don’t read your book description first; they read titles. A forgettable title (“My Journey Through Life”) won’t sell nearly as well as one that makes people lean closer (“The Day I Stopped Chasing My Tail”).
Your title is a promise. Make it bold. Make it compelling. Make it about your audience.
3. The Spine Is Just as Important as the Front
Most books in stores are displayed spine-out. That means your font, color, and design on that tiny vertical space could determine whether your book is noticed—or ignored.
Pro tip: A shorter title means the font of your title will be bigger on the spine.
4. Make Friends with Your Bookstore Manager
They don’t bite.
Bookstore managers love local authors who show up, support the store, and build a relationship. Drop in, buy a few books, attend events, introduce yourself. A manager is far more likely to carry your book if they know you’re part of their community rather than just a
salesperson pitching them.
Just like you, they don't want to feel used.
5. Events Are More Than Readings
Managers groan at authors who stand behind a podium and read for 45 minutes. Readers want interaction. Storytelling. Humor. Q&A. If you’re planning a bookstore event, make it entertaining.
If you bore everyone, they'll never host you again.
Bookstore Manager Are People, Too!
Bookstore managers aren’t trying to discourage authors—they’re trying to help them succeed. They’ve seen the hits and misses up close, and they know what nudges customers to the cash register.
So here’s the takeaway: if you want your book to thrive in stores, think like a manager.
Ask yourself:
Would
I put this book on display?
Would I recommend it to someone?
Would I want to host this author?
The more “yeses” you can accumulate, the better your chances of success.
And if you’re wondering how to make your book stand out—not just to readers, but also to bookstore managers—let’s talk. Click below to schedule an appointment with me today:
