Michael Klassen

Illumify prospects, clients, and former WAP clients and prospects

Are Your Sentences Consuming Too Many Carbs?

Published: Thu, 04/29/21

When I started my career as a freelance writer 23 years ago, my sentences were, quite frankly, overweight. Too many wordy phrases, vague phrases, “to…

The Inside Scoop About Publishing

Published: Thu, 04/15/21

What’s the Best Publishing Fit for You? “I think I want to try the traditional publishing route before going with you.” It’s a common refrain authors…

Why You Want to Make Friends with Amazon

Published: Thu, 04/08/21

When I think about Amazon, one of my favorite U2 songs comes to mind: With or without you With or without you I can't live, with or without you Since…

6:30 TONIGHT: How to Monetize Your Message

Published: Tue, 04/06/21

Karen Bouchard here. Just a reminder! Join me 6:30 pm (MST) this evening, Tuesday, April 6th, for a one-hour training e clusively for Illumify…

Should You Have an Email Author Newsletter?

Published: Thu, 03/18/21

I get it. You’re busy. You’re not only working on a book, you’ve got a Facebook page, Twitter account, and you’re wondering how to make Snapchat work…

The Biggest Mistake Aspiring Writers Make

Published: Thu, 03/04/21

The Biggest Mistake Aspiring Writers Make “What’s wrong, Paul?” I asked a co-worker as we passed each other in the hallway. His slumping shoulders and…

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