7 Quick Social Media Posts for Authors (Part 1)đź“šđź“–
Published: Thu, 07/22/21
“What do I do now?” Authors ask me this question all the time (and that’s not the e aggeration). They ask me this question after their manuscript goes…
Michael Klassen
Illumify prospects, clients, and former WAP clients and prospects
The Rocket Fuel That Powers Your Manuscript
Published: Thu, 07/15/21
Imagine yourself sitting on a NASA strategic planning team. Your group is tasked with organizing the launch of the ne t spacecraft. Then the subject…
He Said, She Said: The Most Overlooked Hook in Your Manuscript
Published: Thu, 07/08/21
Don't Overlook the Hook So the other day, I was talking to a friend who told me that when he was in his early twenties, he got into a fight with his…
Two English Language Rules You Probably Didn't Know (But Need To!)
Published: Thu, 07/01/21
Ever wondered why we say “Ding Dong” or “Ping Pong” but not “Dong Ding” or “Pong Ping”? Sometimes phrases just sound wrong, but we can’t e plain why.
Author Branding: Three Questions You Need to Answer
Published: Thu, 06/24/21
What's Your Brand? Thanks to the internet, cell phone te ts and notifications, social media, email marketing and more, people are e posed to an insane…
A Simple Fix to Make Your Book More Readable
Published: Thu, 06/17/21
You Know What's Missing??? You know the SNL skit—Will Ferrell and Christopher Walken “re-enact” the recording of “(Don’t Fear) The Reaper” by Blue…
Time is Running Out
Published: Fri, 05/28/21
Only three days left. Monday at midnight, we close the doors on the best bang for the buck in the country, in terms of writers conferences. Register…
An Easy Way to Make A Difference with Your Book
Published: Tue, 05/18/21
Transcendent books change the world. “But my book isn’t going to change the world,” you’re probably saying. Not so quick. Every author I know wants to…
Are Your Sentences Consuming Too Many Carbs?
Published: Thu, 04/29/21
When I started my career as a freelance writer 23 years ago, my sentences were, quite frankly, overweight. Too many wordy phrases, vague phrases, “to…
Guess Who’s Speaking at Illumify’s June 5 Writers Conference?
Published: Fri, 04/23/21
Make a Difference with Your Book! His 2007 debut novel sold 20+ million copies and landed at #1 on the New York Times Bestseller list. More…