Michael Klassen

Illumify prospects, clients, and former WAP clients and prospects

A Simple Fix to Make Your Book More Readable

Published: Thu, 06/17/21

You Know What's Missing??? You know the SNL skit—Will Ferrell and Christopher Walken “re-enact” the recording of “(Don’t Fear) The Reaper” by Blue…

Time is Running Out

Published: Fri, 05/28/21

Only three days left. Monday at midnight, we close the doors on the best bang for the buck in the country, in terms of writers conferences. Register…

An Easy Way to Make A Difference with Your Book

Published: Tue, 05/18/21

Transcendent books change the world. “But my book isn’t going to change the world,” you’re probably saying. Not so quick. Every author I know wants to…

Are Your Sentences Consuming Too Many Carbs?

Published: Thu, 04/29/21

When I started my career as a freelance writer 23 years ago, my sentences were, quite frankly, overweight. Too many wordy phrases, vague phrases, “to…

The Inside Scoop About Publishing

Published: Thu, 04/15/21

What’s the Best Publishing Fit for You? “I think I want to try the traditional publishing route before going with you.” It’s a common refrain authors…

Why You Want to Make Friends with Amazon

Published: Thu, 04/08/21

When I think about Amazon, one of my favorite U2 songs comes to mind: With or without you With or without you I can't live, with or without you Since…

6:30 TONIGHT: How to Monetize Your Message

Published: Tue, 04/06/21

Karen Bouchard here. Just a reminder! Join me 6:30 pm (MST) this evening, Tuesday, April 6th, for a one-hour training e clusively for Illumify…

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