He Said, She Said: The Most Overlooked Hook in Your Manuscript
Published: Thu, 07/08/21
Don't Overlook the Hook So the other day, I was talking to a friend who told me that when he was in his early twenties, he got into a fight with his…
Michael Klassen
Illumify prospects, clients, and former WAP clients and prospects
Two English Language Rules You Probably Didn't Know (But Need To!)
Published: Thu, 07/01/21
Ever wondered why we say “Ding Dong” or “Ping Pong” but not “Dong Ding” or “Pong Ping”? Sometimes phrases just sound wrong, but we can’t e plain why.
Author Branding: Three Questions You Need to Answer
Published: Thu, 06/24/21
What's Your Brand? Thanks to the internet, cell phone te ts and notifications, social media, email marketing and more, people are e posed to an insane…
A Simple Fix to Make Your Book More Readable
Published: Thu, 06/17/21
You Know What's Missing??? You know the SNL skit—Will Ferrell and Christopher Walken “re-enact” the recording of “(Don’t Fear) The Reaper” by Blue…
Time is Running Out
Published: Fri, 05/28/21
Only three days left. Monday at midnight, we close the doors on the best bang for the buck in the country, in terms of writers conferences. Register…
An Easy Way to Make A Difference with Your Book
Published: Tue, 05/18/21
Transcendent books change the world. “But my book isn’t going to change the world,” you’re probably saying. Not so quick. Every author I know wants to…
Are Your Sentences Consuming Too Many Carbs?
Published: Thu, 04/29/21
When I started my career as a freelance writer 23 years ago, my sentences were, quite frankly, overweight. Too many wordy phrases, vague phrases, “to…
Guess Who’s Speaking at Illumify’s June 5 Writers Conference?
Published: Fri, 04/23/21
Make a Difference with Your Book! His 2007 debut novel sold 20+ million copies and landed at #1 on the New York Times Bestseller list. More…
The Inside Scoop About Publishing
Published: Thu, 04/15/21
What’s the Best Publishing Fit for You? “I think I want to try the traditional publishing route before going with you.” It’s a common refrain authors…
Why You Want to Make Friends with Amazon
Published: Thu, 04/08/21
When I think about Amazon, one of my favorite U2 songs comes to mind: With or without you With or without you I can't live, with or without you Since…